The DATCH Festival elevates Delta’s cultural heritage as a cornerstone of the state’s tourism industry. By promoting Delta’s indigenous music, cuisine, fashion, and crafts to global and domestic audiences, the festival advocates for heritage tourism as a long-term development strategy.
This visibility encourages investment in cultural tourism infrastructure—heritage trails, cultural villages, and eco-tourism experiences—that attract visitors, generate revenue, and revitalise local communities. Advocacy through the festival ensures Delta culture is positioned not as a peripheral attraction, but as a primary driver of economic diversification and identity branding.